Game-changing marketing: 3 succesful examples.
Game-changing marketing: 3 successful examples
In the fast-paced world of marketing, some companies stand out with their innovative strategies. In this blog, we discuss three remarkable examples of how they have transformed the marketing field.
Coca Cola: Recycling reward campaign
What was it?
Coca Cola European Partners Belgium (CCEP) wanted to raise awareness about recycling and encourage people to dispose of their waste properly. They developed a special trash bin that rewards people for recycling Coca Cola bottles and cans. We helped them with this.
Why was it innovative?
This campaign made recycling fun and rewarding. People who threw their bottle or can into the bin received a QR code. By scanning it, they could get a scratch card for a chance to win prizes like a movie ticket.
Results
Increased engagement: Many people participated in recycling for a chance to win a prize.
More recycling: Many more bottles and cans were disposed of properly.
Valuable data: The campaign collected data on how people participated, which is useful for future campaigns.
Campaign approach
Deposit can/bottle: Throw a Coca Cola can or bottle into the special trash bin.
Scan QR code: Scan the QR code that appears on the screen.
Receive scratch & win coupon: Get a digital scratch & win coupon.
Scratch your coupon: Scratch your coupon digitally to see if you have won.
Win or lose: Find out if you have won a prize.
Registration and ticket sent: Winners fill in their name and email address and receive their prize via email.
The campaign was a huge success, leading to an increase in recycling and more environmental awareness.
Shopping 1 Genk: Data collection with gamification
What was it?
Shopping 1 Genk, managed by Wereldhave, wanted to collect visitors' personal data in a fun way. They developed a digital memory game together with us.
Why was it innovative?
The memory game made data collection fun and easy. Visitors had to register to play and had a chance to win prizes. This created a positive and interactive experience.
Results
Higher engagement: Many visitors participated in the game.
Valuable data: A lot of personal data was collected for future marketing.
Positive experience: Visitors had a good time and got a positive impression of the shopping center.
Campaign approach
Memory game design: Visitors registered on a tablet before playing the game.
Game mechanics: The game consisted of cards with store logos. Players had to match the logos to win a gift card.
Campaign flow:
Registration: Visitors registered on a tablet.
Play: After registration, they could play the memory game.
Prizes: The top 5 winners received a gift card.
The campaign was a success, collecting a lot of data and providing a positive experience for visitors.
Hagelandse 101: Spinwheel coupon campaign
What was it?
Hagelandse 101 wanted to reward early registrations with exciting prizes. They developed a campaign using Zapier, Gmail, and Coupontools.
Why was it innovative?
The spinwheel coupon campaign used automation and personalized marketing to quickly and efficiently reward participants. Participants received a unique online spinwheel coupon for a chance to win prizes.
Results
Faster registrations: More participants registered quickly for a chance to win a prize.
More excitement: Participants were eager to see what they could win.
Efficient process: Automation ensured a smooth process and quick delivery of the coupons.
Campaign Approach
Use of technology: Zapier was used to automatically generate a one-time coupon URL and send it via Gmail to participants.
Personalized coupons: Coupontools helped create attractive and personalized coupons.
Fair prize distribution: Prizes were predetermined to ensure fair distribution.
The campaign was a great success, generating a lot of excitement and engagement among participants.
The XIS way
These three examples of innovative marketing strategies from XIS demonstrate how innovation and technology can lead to great results. Whether it’s promoting recycling, collecting customer data, or rewarding participants, these companies know how to make a difference. Their success stories inspire others to develop innovative marketing campaigns as well.