Accor Hotels Brazil increases customer engagement.

Accor Hotels Brazil, a renowned hotel chain, wanted to improve customer engagement and loyalty. They sought a strategic digital campaign to attract customers with appealing offers, encourage repeat visits, and collect valuable customer data for future marketing efforts. Previous attempts had not achieved the desired effect, so a new approach was needed.

How did we address and solve the problem:

Together with Accor Hotels Brazil, we designed and implemented an effective coupon-based campaign tailored to Accor's objectives.

Campaign setup

1. Campaign flow
Accor Hotels Brazil created personalized, regular coupons through our Coupon tools platform. These coupons were uniquely generated and assigned to specific offers and benefits, such as a free drink per person in the room.
The coupons were distributed via the landing page we designed. Customers who received the coupons were directed to a validation page after clicking the coupon link.

2. Validation process
To ensure the validity of the coupon, a one-time validation password was required for redemption. This ensured that each coupon could only be redeemed once.

Different validation passwords were used for each hotel location, allowing Accor to track the number of redemptions per location and validate coupon use at each specific location.

3. Start and end date
The coupon's start date coincided with the guests' check-in date, and the end date coincided with the check-out date, maximizing the relevance and usability of the coupons.

4. Custom API adjustments
Through custom API adjustments, Accor Hotels Brazil could seamlessly retrieve and manage this valuable information, improving the efficiency and effectiveness of the campaign.

5. Data collection
Users had to provide their contact details before accessing the coupon, ensuring accurate and valuable customer data collection.

What the customer achieved with our solution

The collaboration delivered impressive results. Accor Hotels Brazil’s digital coupons were aligned with the campaign’s objectives and were available in two languages to cater to a diverse customer base. By setting up unique validation passwords for each hotel location, Accor securely validated coupons and gained insights into the popularity of each location.

Results

The campaign led to an increase in bookings as customers were encouraged to return and take advantage of the offers.

Customers were more engaged due to the personalized offers and user-friendly digital experience.

Improved customer engagement and positive experiences strengthened brand loyalty for Accor.

Conclusion

Thanks to the digital campaign, Accor Hotels Brazil increased bookings, engaged customers, and reinforced brand affinity.

This success story highlights the power of strategic digital marketing campaigns in the hospitality sector.