Smart Shopping at the Airport: How XIS Agency Entices Travelers with Digital Discounts.

The Challenge

Aena wanted to boost sales in duty-free stores. Old paper vouchers and standard discounts were no longer as effective. They needed a smart, digital way to reach travelers and encourage extra purchases.

Our Smart Solution

At XIS Agency, we understand how crucial it is to reach travelers at the right moment and through the right channel. That’s why we developed an innovative digital discount strategy that perfectly fits the airport travel experience.

Easy Access to Discounts

We implemented a streamlined digital discount solution that allows travelers to quickly and easily access exclusive offers:

• Travelers scan a QR code on information screens and in the terminal to open the digital coupon page.


• Once they connect to the airport WiFi, they are automatically directed to the coupon directories.

Simple to Use & Secure Validation

• Discounts can be activated with a single click, lowering the barrier for travelers to take advantage of offers.


• To prevent misuse, coupons must be validated at checkout via a QR code scan and a secret password entered by store staff.

Successful Rollout

Thanks to our strategic approach and seamless implementation, digital coupons are now available at 5 major Spanish airports: Madrid, Barcelona, Alicante, Malaga, and the Canary Islands. This has led to a significant increase in store visits and purchases.

Why Does This Work?

• No Hassle: Travelers don’t need to download anything – just scan and shop!


• Safe & Reliable: QR code + password prevents fraud.


• Increased Revenue for Stores: Duty-free shops see immediate results.


• Flexible & Future-Proof: Promotions can be easily adjusted and expanded.

With this smart approach, XIS Agency helps Aena turn travelers’ waiting time into a valuable shopping experience. We create the perfect digital journey that connects brands and consumers.