Increasing student engagement with Alma restaurants' welcome coupons.

What is the problem?

Alma Restaurants, located in the university cities of Leuven and Kortrijk in Belgium, faced the challenge of introducing new students to their dining establishments, making a lasting impression, and simultaneously meeting sustainability goals by promoting eco-friendly menu options.

How did we address and solve the problem?

In collaboration with Alma Restaurants, we executed an effective marketing campaign using digital coupons to engage new students and enhance their dining experience. Through our integration with MailChimp, we were able to send targeted emails to new students offering them a unique, one-time-use coupon for a discount on eco-friendly spaghetti.


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Results:

Alma Restaurants' coupon campaign achieved notable success:

The strategic coupon campaign successfully engaged students and enhanced their dining experience. By focusing on personalized offers and eco-friendly options, Alma Restaurants remains a preferred choice among students.

Coupons were eagerly redeemed, attracting students to experience Alma's culinary offerings.

The campaign not only drew new visitors but also encouraged students to bring friends.

The campaign significantly increased Alma Restaurants' visibility and reputation among students.

Valuable insights into customer preferences were gathered for future marketing campaigns.

Conclusion

The collaboration with our client to create this campaign resulted in a highly effective strategy for engaging students. By offering digital discount packages, personalized experiences, and focusing on eco-friendly options, Alma Restaurants successfully improved its visibility and appeal to the student demographic.