Enhanced customer experience at Al Mulla.

What is the problem?

Al Mulla, a renowned car dealership, was struggling to elevate the customer experience. In the competitive luxury car market, customers expect not just a purchase but also a unique experience and outstanding service. Al Mulla wanted to improve their current approach and offer something special to engage and surprise their customers..

How did we address and solve the problem?

Al Mulla turned to Coupontools for an innovative solution. We developed an interactive campaign where every customer who purchased a car had the chance to participate in an in-store game. The game was broadcast live on screens in the showroom, allowing every visitor to see when someone was playing the game and winning a prize. To ensure a positive customer experience, there were no losers.


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What did the client achieve with our solution?

Thanks to this innovative campaign, Al Mulla significantly enriched the in-store customer experience. Visitors were attracted by the game and the festive atmosphere when someone won, contributing to a positive and memorable showroom experience. Additionally, Al Mulla collected valuable customer data that could be used for future marketing initiatives. This led to increased customer satisfaction and loyalty, which is crucial in the luxury car industry.