Enhanced customer experience at Al Mulla.

What is the problem?

Al Mulla, a renowned car dealership, was struggling to elevate the customer experience. In the competitive luxury car market, customers expect not just a purchase but also a unique experience and outstanding service. Al Mulla wanted to improve their current approach and offer something special to engage and surprise their customers..

How did we address and solve the problem?

Al Mulla turned to Coupontools for an innovative solution. We developed an interactive campaign where every customer who purchased a car had the chance to participate in an in-store game. The game was broadcast live on screens in the showroom, allowing every visitor to see when someone was playing the game and winning a prize. To ensure a positive customer experience, there were no losers.

Campaign setup:

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Game mechanism: After successful registration, the customer gained access to the landing page and could choose a tile. Behind each tile was a hidden coupon. After selecting a tile, the coupon appeared, and the customer could play the scratch coupon live on the in-store TV. Every participant won a prize. The Al Mulla Group determined the odds of winning the prizes.

Prizes and experience: When someone won a prize, a loud 'winner's tune' played, drawing the attention of all visitors in the showroom. As only customers who had purchased a car could participate and the registration was password-protected, coupon validation was not necessary. Winners received an email with their prize.

What did the client achieve with our solution?

Thanks to this innovative campaign, Al Mulla significantly enriched the in-store customer experience. Visitors were attracted by the game and the festive atmosphere when someone won, contributing to a positive and memorable showroom experience. Additionally, Al Mulla collected valuable customer data that could be used for future marketing initiatives. This led to increased customer satisfaction and loyalty, which is crucial in the luxury car industry.