How can we help?
Essilor Netherlands collaborated with XIS to set up an Instagram influencer marketing campaign. The goal was to promote the Eyezen glasses through Dutch influencers while also tracking sales and customer engagement using unique coupons.
How did we solve it?
Campaign setup:
Each influencer received a unique coupon code and was asked to promote the Essilor glasses on their Instagram profile, along with their assigned coupon codes. This allowed XIS to track the use of the coupons and analyze how many coupon validations came from each influencer.
In addition to the influencers, a separate coupon was shared with Essilor's customers via their website.
Validation process:
Users who wanted to redeem their coupons could validate their special discounts at 360 different locations. Each location or optician received its own validation code. This provided Essilor with insights into how many coupons were redeemed per location or optician.
Promotion on Instagram:
The Dutch influencers involved in the campaign promoted the Eyezen glasses and the Essilor brand through their Instagram stories or bio sections. They used the swipe-up feature on their Instagram stories to direct followers to the website.
The unique coupon codes ensured that each purchase was traceable. One of the goals of this Instagram promotion and influencer marketing campaign was to gather valuable information, such as the email addresses of engaged followers.
Campaign results
Essilor’s influencer marketing campaign for Eyezen glasses on Instagram was a success:
Thanks to the unique coupon codes, Essilor could accurately track how many coupons were validated by each influencer.
By collaborating with influencers, Essilor reached a broad audience and increased customer engagement.
The location-specific validation codes provided Essilor with valuable insights into which opticians were most successful in redeeming coupons.
The campaign collected valuable customer data, including email addresses of followers who engaged with the promotion.
Conclusion
The collaboration between Essilor Netherlands and XIS resulted in a successful and measurable influencer marketing campaign. By utilizing unique coupons and strategic influencer partnerships, Essilor effectively promoted their Eyezen glasses, collected valuable customer data, and gained insights into location-based sales performance.
This case study highlights how digital tools and influencer marketing can be combined to enhance brand awareness and boost customer engagement.
