Innovation at the Soccer Player of the Year Trophy Awards.

What was the problem?

Het Belang van Limburg, a leading newspaper, faced the challenge of organizing the Soccer Player of the Year Trophy Awards, the biggest event of the year. They wanted to modernize and make the process of sending invitations and managing guests more efficient. Traditional invitations were cumbersome and time-consuming, and tracking guest information was difficult.

How did we address and solve the problem?

Together with Het Belang van Limburg, we created a custom digital invitation system. Our team developed a user-friendly and intuitive system that digitizes and streamlines the entire invitation process, from inviting nominees to granting guests final access to the event.

Campaign setup:

Nominee Invitations: Each email contained a unique, one-time use coupon code, making the nominees feel special and valued.

This personalization allowed Het Belang van Limburg to track which nominees claimed their invitation and at which location.

Guest invitations: Guests received an invitation email from the nominee with the option to accept or decline the invitation.

Upon accepting the invitation, guests had to provide their personal information.

Digital tickets: The final guest list received their digital ticket for the event, ensuring smooth and quick access on the day itself.

Campaign highlights:

The entire process was very easy for both the nominees and guests, as well as for Het Belang van Limburg. The digital system provided a comfortable and refined experience.

The system was able to register 1,000 guests in just 30 minutes, which is faster than manually scanning QR codes or validating.

The system worked seamlessly on any smartphone and required no software installation for ticket and invitation validation.

Het Belang van Limburg could easily collect visitor data, which was a key solution they were looking for.

What did the client achieve with our solution?

Thanks to the collaboration, Het Belang van Limburg was able to organize the Soccer Player of the Year Trophy Awards in an innovative and efficient manner. The digital invitation system resulted in faster and smoother guest registration, enhancing the overall experience for both the organization and participants. Additionally, the newspaper was able to collect valuable visitor data, which is invaluable for future events and marketing initiatives.