Encouraging donations via SMS: Kom op tegen Kanker.

What is the problem?

Kom op tegen Kanker, a Flemish non-profit organization dedicated to the fight against cancer, relies on donations to fund its initiatives. They were looking for an effective way to encourage donors and simplify the donation process, so more people would be willing to contribute.

How can we help?

To tackle this challenge, Kom op tegen Kanker decided to collaborate with XIS. XIS provided a special shortcode (8686) for an SMS campaign, making it easy for potential donors to contribute.

How did we solve it?

SMS campaign with shortcode

Potential donors could send an SMS with the keyword '1000' or 'thousand' to the shortcode 8686.

After sending the correct keyword, the sender received an SMS message back with a URL to the donation page.

With a simple click on the URL in the SMS message, donors could directly access the webpage and complete their donation.

Result of the campaign

The SMS campaign by Kom op tegen Kanker had several advantages and led to significant successes:

The use of SMS made donating quick and easy, lowering the barrier for potential donors.

The campaign allowed for precise measurement of how many people sent an SMS to the shortcode and how many clicked the URL to donate.

The low cost of SMS services was outweighed by the donation revenue, making the campaign highly cost-effective.

Conclusion

The collaboration between Kom op tegen Kanker and XIS resulted in a successful SMS campaign that made donating easier and more accessible.

Thanks to shortcode 8686 and the use of specific keywords, potential donors were able to contribute to the fight against cancer with just a few simple steps.