An exclusive experience with Linssen Yachts and XIS: luxury meets innovation.

An exclusive experience with Linssen Yachts and XIS: luxury meets innovation

At XIS, it's all about impactful marketing that truly lets brands shine. Together with Linssen Yachts, the experts in luxury yachts, we created something special: a touch of exclusivity and a generous dose of innovation. With digital membership cards and warranty cards, we transformed the customer journey into an experience as refined and unique as the yachts themselves.

Curious how we did it? Read on and discover the story!

Flow 1: Membership card - Your gateway to a world of luxury

At Linssen Yachts, you’re not just a customer – you become part of an exclusive world. Together with XIS, they launched a digital membership card that gives customers access to unique benefits and unforgettable moments. Luxury and convenience come together seamlessly here.

How does it work?

1. Personalized cards in a flash: Linssen Yachts provides us with their customer database. Using our marketing tools, we quickly generate personalized digital cards, secure and with a personal touch.

2. Luxury in your inbox: Through elegant email campaigns designed by XIS, customers receive their own digital card. No paper, no hassle. The card can be instantly stored in a smartphone wallet or as a PDF – totally 2025.

3. VIP access to the finest elements: With a unique QR or barcode, the card becomes a key to exclusive events such as the Boot Messe in Düsseldorf. One scan and customers are in, while Linssen Yachts immediately knows who is present.

4. Direct communication with push notifications: Targeted push messages keep customers informed about new yacht models, exclusive offers, and special events. Luxury communication, right in your pocket.

Flow 2: Digital warranty card - Assurance without hassle

When purchasing a yacht, world-class service is a must. Together with Linssen Yachts, we developed a digital warranty card that ensures customers always have what they need at hand. Easy, fast, and sustainable.

How does it work?

1. Automatically generated upon purchase: When a customer buys a yacht, their warranty card is automatically generated, complete with serial number, purchase date, and warranty duration. Everything neatly in one place.

2. Easy to receive and store: The warranty card is sent via email. Customers can save it in their digital wallet or download it as a PDF. Luxury meets convenience.

3. Efficient for service or claims: Need to make a warranty claim? No problem. The service staff simply scans the QR code on the card, and all the necessary information instantly appears on the screen. Goodbye paperwork, hello efficiency!

A new standard in customer experience

Thanks to XIS, Linssen Yachts transformed their customer service into an exclusive digital experience. Marketing Manager Paul Beelen explains:

'After an extensive search, we turned to Coupontools to digitize our customer and family cards. Previously, we used plastic cards, but now everyone stores their card easily on their phone. During the BOOT Düsseldorf trade fair in January 2025, we immediately saw the results: visitors were registered faster, and their yacht data was instantly available in our system. The integration with our newsletter worked perfectly – within a few days, 15% of our customers had installed the card, and that number is still growing.'

Why customers (and Linssen Yachts) are thrilled

• All digital, all easy: No more paper hassle. This is luxury at its most modern.


• Always personal: Personalized cards and targeted communication ensure a unique customer experience. Every customer feels special.


• Valuable insights: Every scan and interaction provides Linssen Yachts with insights into what customers truly value.


• Sustainable and stylish: Less paper, more convenience. Perfect for today's environmentally conscious customer.

Sailing into the future, together with XIS

At XIS, it’s all about marketing that makes an impact. With Linssen Yachts, we’ve shown how a brand can surprise, connect, and enrich customers with a smart approach. From exclusive membership cards to innovative warranty cards, we create experiences as extraordinary as Linssen’s yachts themselves!

Ready to sail into the future?

Discover how Linssen Yachts elevated their customer experience with XIS. For more information, visit: linssenyachts.com/en.