Sessibon's gamification campaign.

What is the problem?

Sessibon is known for delivering unique and creative fashion concepts for successful fashion shows and photoshoots. The company manages everything from casting to runway management and styling, ensuring that each fashion show is visually stunning and successful. Sessibon wanted to enhance the guest experience during fashion shows through gamification while simultaneously collecting valuable visitor data..

How can we help?

Sessibon collaborated with XIS to create a gamification app that makes fashion shows more exciting and provides endless entertainment for guests. The game, featuring multiple logos from participating mall stores, captures data from event and show attendees. Guests were enthusiastic about playing the game, as winners received gifts and vouchers that were easy to redeem..

Features of the gamification app:

Guests needed to register to play the game, allowing the mall to collect digital data from the visitors.

The game included a 'memory game' that consumers could play on a large LED screen. This provided visually appealing and engaging entertainment during the fashion shows.

The game tracked names and completion times, adding a competitive element.

The system automatically generated a Top 10 list of players, adding to the excitement and competition among guests.

Winners received prizes, vouchers, or goodie bags from the mall, further encouraging participation.

Results of the campaign

The gamification campaign during Sessibon's fashion shows yielded significant results:

The introduction of the memory game on a large LED screen increased engagement and enjoyment among guests.

By requiring registration to participate in the game, the mall was able to collect valuable visitor data useful for future marketing purposes.

The automatic Top 10 list and the chance to win prizes and vouchers created a competitive and exciting atmosphere.

The prizes and vouchers were easy to redeem, providing a positive experience for participants and driving more traffic to participating stores.

Conclusion

The collaboration between Sessibon and XIS resulted in an innovative and engaging gamification campaign that enhanced the guest experience during fashion shows and collected valuable data.

This demonstrates how creative technology and gamification can be used to increase guest engagement while also obtaining useful marketing insights.