What is the problem?
Our client aimed to support businesses and entrepreneurs in creating digital discount packages. They wanted to develop a platform that makes it easy for emerging companies to generate and distribute digital discounts while also improving interaction with their consumers.
How can we help?
To realize this vision, we developed an app, a website, and a Facebook page called 'Wow Tenerife'. These platforms offer new opportunities for start-ups to create and distribute digital discounts and to interact with their customers in an engaging way..
Features and Functionality of Wow Tenerife:
The app is available for both iOS and Android users, reaching a wide audience.
Consumers receive and redeem offers directly through simple validation methods, ensuring a seamless user experience.
Businesses can collect data and analyze statistics to create new rewards and discounts that help their business grow. These insights assist in setting up targeted marketing campaigns.
Merchants can integrate their discount coupons directly into their point-of-sale (POS) systems, increasing efficiency and reducing manual errors. Companies can track and adjust their mobile marketing campaigns in real time based on the collected data.
Businesses can track and adjust their mobile marketing campaigns in real time based on the collected data.
Users can easily share all coupons with friends and family via social media, email, or SMS, stimulating the spread and use of discounts.
The app supports multiple languages (Spanish and Dutch), reaching a broader user base.
The app features gamification elements such as customizable digital 'Scratch & Win' coupons, allowing businesses to enhance their marketing campaigns and increase customer engagement.
Result of the campaign
Wow Tenerife quickly became a success with both merchants and consumers in southern Tenerife. The key results are:
The app and website improved interaction between merchants and consumers, leading to higher customer satisfaction and loyalty.
Businesses were able to manage their discount campaigns more efficiently and gain valuable insights thanks to integration with POS systems and real-time tracking.
Consumers enjoyed the spectacular promotions and discounts and easily shared them with their network, leading to greater distribution and use of the offered discounts.
By offering rewards and discounts, many local merchants saw an increase in sales, contributing to the growth of the local economy in Tenerife.
Conclusion
The collaboration with our client to create Wow Tenerife resulted in an innovative platform that benefits both merchants and consumers. By offering digital discount packages, real-time data insights, and interactive features such as gamification, Wow Tenerife has proven to be a valuable tool for businesses to improve their marketing strategies and expand their customer base.
